Television advertising rates are determined by the number of people watching at any given time. According to Telepulse for the Youngstown Metropolitan Area, September 18-24, 1955, WKBN-TV’s audience share far surpassed all of its competitors, including stations from Cleveland and Pittsburgh, in all time slots. 
In the popular 6:00 p.m. to Midnight, Monday through Friday time period, WKBN-TV’s rating was a 45, with the closest competition coming in at 33.
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In program ratings, which rank television shows by popularity, WKBN-TV broadcasted the top 16 once-a-week programs and 23 of the top 25; and in multi-weekly programs the top 7, and 10 out of the top 15.
Here is the listing of the top 32 once-a-week shows from September 18-24, 1955:
1. $64,000 Question
2. Climax
3. Two for the Money
4. Godfrey & His Friends
5. Toast of the Town
6. I’ve Got a Secret
7. Damon Runyon Theatre
8. Stage 7
9. Playhouse of Stars
10. Four Star Playhouse
11. Studio One
12. Appointment with Adventure
13. Ray Milland Show
14. Ford Star Jubilee
15. Wednesday Night Fights
16. What's My Line
17. Perry Como Show
18. The Millionaire
19. Studio 57
20. Person to Person
21. Uncommon Valor
22. Make Room for Daddy
23. Those Whiting Girls
24. Fireside Theatre
25. Mark Saber
26. Martha Raye Show
27. Undercurrent
28. Groucho Marx
29. Racket Squad
30. Beat the Clock
31. Comedy Hour
32. Topper
The top multi-weekly programs:
1. Patti Page Show
2. Douglas Edwards News
3. Warren Guthrie News
4. Local Edition NEws
5. News Today - News at Home
6. Don Gardner Sports
7. Weatherman 6:55 (WKBN
8. Dinah Shore
9. News Caravan
10. Eddie Fisher
11. Grizzly Pete Show
12. Weather Report 11:25 (WKBN
13. Tip Top Clubhouse
14. News-Sports 11:00 p.m. (Station B, Youngstown
15. Howdy Doody
Here is the listing of the top 32 once-a-week shows from September 18-24, 1955:
1. $64,000 Question
2. Climax
3. Two for the Money
4. Godfrey & His Friends
5. Toast of the Town
6. I’ve Got a Secret
7. Damon Runyon Theatre
8. Stage 7
9. Playhouse of Stars
10. Four Star Playhouse
11. Studio One
12. Appointment with Adventure
13. Ray Milland Show
14. Ford Star Jubilee
15. Wednesday Night Fights
16. What's My Line
17. Perry Como Show
18. The Millionaire
19. Studio 57
20. Person to Person
21. Uncommon Valor
22. Make Room for Daddy
23. Those Whiting Girls
24. Fireside Theatre
25. Mark Saber
26. Martha Raye Show
27. Undercurrent
28. Groucho Marx
29. Racket Squad
30. Beat the Clock
31. Comedy Hour
32. Topper
The top multi-weekly programs:
1. Patti Page Show
2. Douglas Edwards News
3. Warren Guthrie News
4. Local Edition NEws
5. News Today - News at Home
6. Don Gardner Sports
7. Weatherman 6:55 (WKBN
8. Dinah Shore
9. News Caravan
10. Eddie Fisher
11. Grizzly Pete Show
12. Weather Report 11:25 (WKBN
13. Tip Top Clubhouse
14. News-Sports 11:00 p.m. (Station B, Youngstown
15. Howdy Doody
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